One unaddressed concern, objection, or critique can be the difference between winning and losing – the business, the debate, the negotiation. A repeatable, reliable, and effective process for addressing the things that stand in our way is essential. In this session participants learn a 4-step process for handling objections and doing so without monologuing or resorting to oppositional language. Then they cement the process by mapping the stages to a gestural framework developed from Japanese martial arts to internalize the model and build memory. Participants also are guided in how to use GK Training’s proprietary practice app Question Roulette to practice, practice, practice – on frequent real-world objections like “we’re happy with our current situation,” or custom ones users can add. Further functionality even allows clients to share and disseminate best-in-class responses and align their organization’s messaging.